Storytelling Online: Using Content To Build a Brand
Storytelling online isn’t as simple as it is in the real world. Compelling stories require multimedia engagement to be done right.
Content Marketing
PESO Model: What It Is and Why It’s Important
PESO is an acronym that stands for paid media, earned media, shared media, and owned media.
Why a Content Strategy Matters for Any Business
A well-defined content strategy is necessary for every business as marketing becomes increasingly digital.
Earned Media: What Is It and How to Get It
In earned media, media outlets or others will cover your product, service, story, or event.
What Is Target Audience? And Why Does it Matter?
A target audience is a group of people that will probably be interested in the offer or product that you are trying to sell them.
What is a Content Calendar, Explained
Content marketing is nearly impossible without a calendar to keep you organized.
Content Marketing, Explained: The Ultimate Guide
Content marketing uses text, audio, video, and photos to engage an existing customer base and help generate new leads for brands.