Bing Ads: Why They Can Be Undercover Awesome
Bing ads can be highly effective at increasing your click-through rate (CTR) and accessing different cohorts of consumers.
Paid Media
Google Adwords: An Overview for Everyone
Google Adwords is Google’s online advertising arm and a highly effective form of paid search. It helps drive awareness and conversions.
ROAS Formula: How to Calculate Return on Ad Spend
The term ROAS is short for return on ad spend. The ROAS formula will help you decide where to spend ad dollars.
What Is Customer Acquisition Cost? An Explainer
Customer acquisition cost is the metric that refers to how much it costs to gain new customers.
How To Calculate CPM
The term CPM is short for “Cost Per Thousand”. It’s used to determine the price of every one thousand impressions on an advertisement.
What is Paid Media? All Your Questions Answered
Paid media is a form of advertising that drives awareness of a product or service so customers will consider or buy it in the future.